Dirt Empire was commissioned to design and execute the large scale data visualization of a stream of AI insights from a mixed martial arts fight. Windmill Factory creative directed a live display of Heed’s AI=backed analytics of streamed sensor data during a live combat event. Put on display during Werner Voegel’s keynote for AWS re:Invent 2017 it was hosted by Heed’s founder Mati Kochavi on a 140-foot 12,000 x 2000 LED wall at the MGM Grand Arena in front of 15,000 people. Dirt Empire interpreted multiple real data streams and into a two-minute animation experience. The fighters were presented as 3D point clouds using Scatter’s RGB DepthKit and displayed as data avatars that reacted dynamically to streamed events from the fight.